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Beauty & Skincare Brands That Send PR Packages to Small Influencers

Beauty & Skincare592 brands · 592 with contacts found

Beauty is the easiest vertical to get PR in and the hardest to get noticed in. The brands below ship PR packages every week, most of them to creators under 10K followers, because a 60-second routine from someone who actually uses the product beats a paid placement. The catch: thousands of creators email the same info@ inbox, and that inbox is not where the decision gets made.

Every brand on this page links to the people who run its gifting and influencer marketing, so your pitch lands with a name on it. If you work one lane, start with the niche pages: skincare, makeup, haircare, fragrance and K-beauty. Then use the pitch email template to write the email.

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Makeup brands135 brandsSkincare brands214 brandsHaircare brands80 brandsFragrance brands46 brandsSunscreen brands15 brandsNail brands12 brandsK-Beauty brands17 brandsBath & Body brands23 brandsBeauty Tool brands21 brands
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1000hour
Beauty & Skincare1 contact found
Abib Cosmetics
Beauty & SkincareProgram2 contacts found
About-Face
Beauty & SkincareProgram4 contacts found
Aesop
Beauty & Skincare1 contact found
Afnan Perfumes
Beauty & SkincareProgram1 contact found
AG Care
Beauty & SkincareProgram1 contact found
AGENT NATEUR
Beauty & Skincare1 contact found
Akt
Beauty & SkincareProgram1 contact found
Alpha-H
Beauty & SkincareProgram1 contact found
Alpyn Beauty
Beauty & SkincareProgram1 contact found
ALT. Fragrances
Beauty & SkincareProgram1 contact found
AlumierMD
Beauty & SkincareProgram1 contact found
Amatus Skin
Beauty & Skincare1 contact found
Amika
Beauty & SkincareProgram9 contacts found
Amlactin
Beauty & SkincareProgram1 contact found
Amouage
Beauty & Skincare1 contact found
Amuse
Beauty & Skincare2 contacts found
Anastasia Beverly Hills
Beauty & Skincare3 contacts found
ANFISA Skin
Beauty & SkincareProgram1 contact found
Annabelle Cosmetics
Beauty & Skincare1 contact found
Anua_global
Beauty & Skincare6 contacts found
APRILSKIN USA
Beauty & SkincareProgram2 contacts found
Aqualogica
Beauty & Skincare1 contact found
A
Arabiyat Prestige
Beauty & Skincare1 contact found
Arazabeauty
Beauty & SkincareProgram2 contacts found
Ardell
Beauty & Skincare1 contact found
Arencia
Beauty & SkincareProgram1 contact found
Atelier des Ors
Beauty & Skincare1 contact found
Atralia Perfumes
Beauty & SkincareProgram1 contact found
Auraglow
Beauty & Skincare1 contact found
Showing 30 of 592 brands

What beauty brands look for before they gift

The person reading your pitch opens your profile before they finish your email. They are checking four things. Does your feed already show this kind of product, so the gift will look at home there. Do you post on a rhythm, so the content will actually go up. Is your face or your hands on camera, because routine and application content is what they need. And does your audience talk back: a 3K account with real comments beats a 40K account with none.

Follower count sits last on that list. What moves a beauty brand is fit: a sensitive-skin creator asking for a barrier cream, a curly-hair creator asking for a leave-in. Lead with that.

How to pitch a beauty brand for PR

Keep it to five sentences. Subject line: your handle and the product. First line: why you use the brand, or why it fits what you already post. Second: one link to your best related post. Third: the specific product you want to make content with, and what you will make. Fourth: your skin type, shade or hair type, because the person has to pick a SKU. Fifth: thanks, and your handle again.

Send it to the influencer marketing or PR contact listed on the brand's page, not the general inbox. The how to email brands for PR guide covers subject lines and follow-ups, and which channel gets a reply explains why email beats a DM here.

Beauty & Skincare PR questions, answered

Do beauty brands send PR to creators under 1K followers?

Some do, especially indie skincare and K-beauty brands that run gifting lists with no follower minimum. Engagement and content quality matter more than the number. Pitch the person who runs the list, not the general inbox, and ask for one product rather than a haul.

How do I get on a beauty brand's PR list?

Follow the brand, post with the product if you already own it, then email the influencer marketing contact with your handle, your niche and what you want to make. Most PR lists are a spreadsheet one person keeps. You get on it by being easy to say yes to.

What is the difference between a PR package, gifting and a PR list?

A PR package is sent around a launch, often unasked. Gifting is product sent in exchange for content you agreed to make. A PR list is the standing list of creators a brand sends launches to. All three are run by the same person, which is why finding them matters more than the wording.

Do I need a media kit to get beauty PR?

Not for gifting. Your last nine posts are the media kit: if they show the kind of product you are asking for, that is enough. A one-page kit with your numbers helps once you are asking for paid deals.

Which beauty brands have ambassador programs?

Plenty of the brands on this page run affiliate, ambassador or creator programs you can apply to directly. They are collected on the beauty ambassador programs page. Apply, then pitch the person who runs the program so your application has a face on it.

How long does a beauty brand take to reply to a PR pitch?

A week is normal, two is not unusual around a launch. One polite follow-up after a week is fine. Three is spam, and the person remembers.