Essence

Does Essence send PR to small influencers?

Beauty brands are the heaviest PR senders on Instagram and TikTok, and most of them gift creators under 10K followers when the content fits. Essence has 1 person who handles PR, gifting and influencer marketing, listed above. That is who decides what goes out.

How to get on Essence's PR list

1. Follow Essence on social and post with their product if you already own it. Brands check your feed before they reply.
2. Pick one person above and reveal their email. Skip the info@ inbox; PR requests sent there usually die in a queue.
3. Send a short pitch: who you are, why you use Essence, and what you would make. Our pitch email template writes one in your voice, and this guide covers what to say.

Does Essence have an ambassador program?

Not one we have found. Pitch the team directly. Most brands without a public program still gift product to creators they like.