Beauty Tool Brands That Send PR Packages to Small Influencers
Tools and devices cost more than a lipstick, so these brands gift more carefully, but they still gift small creators. A hair tool needs styling videos on different hair types; a skincare device needs a creator who will use it for weeks and report back. The brands below are the ones that do this.
Each brand links to the person who runs its influencer marketing. Show the tools you already use, say what you would make, and write it with the pitch email template.
What tool and device brands want to see
Proof you will use it and film it. Tool brands get burned by creators who post one unboxing and never touch the thing again, so the pitch that wins promises a specific series: a styling routine, a four-week device check-in, a comparison with what you use now. Show the tools already in your content and say what the gift would replace.
How to pitch a beauty tool brand
Name the tool, say what it replaces in your routine, link one styling or routine video, commit to a series, add your handle. Send it to the influencer contact on the brand's page. The how to email brands for PR guide covers follow-ups.
Beauty Tool PR questions, answered
Do beauty tool brands send PR to small influencers?
Yes, but more selectively than skincare or makeup, because a tool costs more to send. Pitch a specific series of content and show the tools already in your routine.
How do I get a hair tool or skincare device from a brand?
Email the brand's influencer contact with the tool you want, what it replaces, one video that shows your routine and a commitment to a few posts over a few weeks. Deliver it and you stay on the list.
Do I need a media kit to get beauty tool PR?
Not for gifting. Your last nine posts are the media kit: if they show the kind of product you are asking for, that is enough. A one-page kit with your numbers helps once you are asking for paid deals.
Which beauty tool brands have ambassador programs?
Plenty of the brands on this page run affiliate, ambassador or creator programs you can apply to directly. They are collected on the beauty tool ambassador programs page. Apply, then pitch the person who runs the program so your application has a face on it.
How long does a beauty tool brand take to reply to a PR pitch?
A week is normal, two is not unusual around a launch. One polite follow-up after a week is fine. Three is spam, and the person remembers.