Nail Brands That Send PR Packages to Small Influencers
Nail content is close-up, repeatable and cheap to make, which is why nail brands gift so freely. Polish, press-ons and gel systems all need swatches and application videos on real hands, and a creator with 3K followers and a steady manicure schedule is worth more to them than a big account that posts nails twice a year.
Each brand below links to the person who runs its PR. Link a swatch or application video, name the shades you want, and write it with the pitch email template.
What nail brands look for
Clean swatches in good light, a steady application video, and a feed where nails show up every week. Say what you use now (polish, gel, press-ons, a specific system), link one post that shows your hands and your lighting, and ask for specific shades or a specific set. A nail brand can say yes to "two shades from the new collection" in a minute.
How to pitch a nail brand
Subject: your handle and the collection. Body: what you post, one link, the shades or set you want, the content you will make, your handle. Send it to the influencer or PR contact on the brand's page. The how to email brands for PR guide has a follow-up that works.
Nail PR questions, answered
Do nail brands send PR to small influencers?
Yes, nail brands are among the most generous with small creators because swatches and application videos are the content they need most. Post nails regularly and ask for specific shades.
How do I get on a nail brand's PR list?
Pitch the person who runs the brand's gifting with one swatch video, the shades you want and what you will post. Post it on time and tag them. Nail brands send the next collection to the creators who posted the last one.
Do I need a media kit to get nail PR?
Not for gifting. Your last nine posts are the media kit: if they show the kind of product you are asking for, that is enough. A one-page kit with your numbers helps once you are asking for paid deals.
Which nail brands have ambassador programs?
Plenty of the brands on this page run affiliate, ambassador or creator programs you can apply to directly. They are collected on the nail ambassador programs page. Apply, then pitch the person who runs the program so your application has a face on it.
How long does a nail brand take to reply to a PR pitch?
A week is normal, two is not unusual around a launch. One polite follow-up after a week is fine. Three is spam, and the person remembers.