The Ordinary

Does The Ordinary send PR to small influencers?

Beauty brands are the heaviest PR senders on Instagram and TikTok, and most of them gift creators under 10K followers when the content fits. The Ordinary has 2 people who handle PR, gifting and influencer marketing, listed above. Those are the people who decide what goes out.

How to get on The Ordinary's PR list

1. Follow The Ordinary on social and post with their product if you already own it. Brands check your feed before they reply.
2. Pick one person above and reveal their email. Skip the info@ inbox; PR requests sent there usually die in a queue.
3. Send a short pitch: who you are, why you use The Ordinary, and what you would make. Our pitch email template writes one in your voice, and this guide covers what to say.

Does The Ordinary have an ambassador program?

Yes. The Ordinary runs an ambassador program. Apply through the link above, then pitch the person who runs it so your application is not just a form in a queue.