K-Beauty Brands That Send PR Packages to Small Influencers
K-beauty brands grew on creator content, and most of them still run gifting with no follower minimum. The global teams behind the brands below want routine videos, texture shots and honest reviews from creators outside Korea, and they gift small creators to get them.
A lot of these brands sell through a US or global site run by a separate team, and that team is the one to pitch. Every brand links to the person who runs its influencer marketing. Say your skin type, link a routine, and write it with the pitch email template.
What K-beauty brands want from a small creator
Texture, layering and results. A K-beauty routine video that shows how a product feels, where it sits in the steps, and what skin looks like after a few weeks is the content these brands repost. Say your skin type and concern, say what you already use from the category, and promise a first-impressions video plus a follow-up. That is the pitch.
How to pitch a K-beauty brand
Find the global or US influencer contact on the brand's page, not the Korean head office. Keep the email short and specific: your skin type, one link, the product you want, the content you will make, your handle. English is fine. The how to email brands for PR guide has the follow-up.
K-Beauty PR questions, answered
Do K-beauty brands send PR to small influencers?
Yes, and many run gifting with no follower minimum. The global teams behind these brands want routine and texture content from creators outside Korea. Pitch the global or US influencer contact.
How do I get on a K-beauty PR list?
Email the brand's global influencer contact with your skin type, one routine video, the product you want and what you will post. Deliver it and tag them. These brands keep the creators who post.
Do I need a media kit to get K-beauty PR?
Not for gifting. Your last nine posts are the media kit: if they show the kind of product you are asking for, that is enough. A one-page kit with your numbers helps once you are asking for paid deals.
Which K-beauty brands have ambassador programs?
Plenty of the brands on this page run affiliate, ambassador or creator programs you can apply to directly. They are collected on the K-beauty ambassador programs page. Apply, then pitch the person who runs the program so your application has a face on it.
How long does a K-beauty brand take to reply to a PR pitch?
A week is normal, two is not unusual around a launch. One polite follow-up after a week is fine. Three is spam, and the person remembers.