Haircare Brands That Send PR Packages to Small Influencers
Haircare brands are specific about who they gift, and that works in a small creator's favour. A brand that makes products for 3C curls wants creators with 3C curls, and there are not that many with 500K followers. There are a lot with 5K, and the brands below know it.
Every brand links to the person who runs its gifting. Name your hair type, texture and what you are treating, link a wash-day or styling video, and write it with the pitch email template.
What haircare brands want to see
Your hair, on camera, through a routine. Wash day, styling, a before and after, a grow-out check-in. The person reading your pitch wants to know the product will be shown doing its job on hair like the hair it was made for. Say your type (curl pattern, fine or coarse, colour-treated, damaged, thinning) in the first line. It is the single most useful sentence in a haircare pitch.
How to pitch a haircare brand
Lead with your hair, not your numbers. "I have fine, colour-treated hair and I post a wash-day routine every week" is the pitch. Add one link, the product you want, the content you will make, and your handle. Send it to the influencer marketing contact on the brand's page and follow the how to email brands for PR guide for the follow-up.
Haircare PR questions, answered
Do haircare brands send PR to small influencers?
Yes, especially brands built for a specific hair type. They need creators with that hair, and those creators are often small. Say your hair type in the first line of the pitch.
How do I get on a haircare PR list?
Email the brand's influencer contact with your hair type, one routine video, the product you want to try and what you will post. Deliver on it and tag them. The next launch comes to you.
Do I need a media kit to get haircare PR?
Not for gifting. Your last nine posts are the media kit: if they show the kind of product you are asking for, that is enough. A one-page kit with your numbers helps once you are asking for paid deals.
Which haircare brands have ambassador programs?
Plenty of the brands on this page run affiliate, ambassador or creator programs you can apply to directly. They are collected on the haircare ambassador programs page. Apply, then pitch the person who runs the program so your application has a face on it.
How long does a haircare brand take to reply to a PR pitch?
A week is normal, two is not unusual around a launch. One polite follow-up after a week is fine. Three is spam, and the person remembers.