Pet Brands That Send PR Packages to Small Influencers
Pet brands are some of the easiest to get PR from. A dog or cat with a following is often all it takes, whatever the number, because pet content travels on its own and a treat box costs the brand almost nothing. Dog PR packages, cat toy boxes, food samples: the brands below send all of it.
Every brand links to the person who runs its gifting. Say your pet's breed, size and age, link a post, and write the email with the pitch email template.
What pet brands look for
The pet, on camera, being a pet. Reactions to a treat, a toy that survives, a harness on a real walk. Say the breed, size, age and any dietary needs in the first line so the brand can pick the right product, and say what you already feed or use. Ask for one thing: a treat sampler or a single toy is an instant yes.
How to pitch a pet brand
Subject: your pet's name and handle, the product. Body: breed and size, why the product fits, one link, the content you will make, your handle. Send it to the influencer contact on the brand's page. The how to email brands for PR guide has follow-ups.
Pet PR questions, answered
Do pet brands send PR to small influencers?
Yes, pet brands are among the most generous with small creators. A pet account with real engagement gets treat boxes and toys at a few hundred followers. Say the breed and size in the pitch.
How do I get dog PR packages?
Email the brand's influencer contact with your dog's breed, size and age, one post, the product you want and what you will post. Post it and tag them. Dog brands send the next box to the accounts that posted the last one.
Do I need a media kit to get pet PR?
Not for gifting. Your last nine posts are the media kit: if they show the kind of product you are asking for, that is enough. A one-page kit with your numbers helps once you are asking for paid deals.
Which pet brands have ambassador programs?
Plenty of the brands on this page run affiliate, ambassador or creator programs you can apply to directly. They are collected on the pet ambassador programs page. Apply, then pitch the person who runs the program so your application has a face on it.
How long does a pet brand take to reply to a PR pitch?
A week is normal, two is not unusual around a launch. One polite follow-up after a week is fine. Three is spam, and the person remembers.