MINISO

Does MINISO send PR to small influencers?

Home and lifestyle brands gift small creators for room tours, unboxings and everyday content, and they rarely set a follower minimum. MINISO has 1 person who handles PR, gifting and influencer marketing, listed above. That is who decides what goes out.

How to get on MINISO's PR list

1. Follow MINISO on social and post with their product if you already own it. Brands check your feed before they reply.
2. Pick one person above and reveal their email. Skip the info@ inbox; PR requests sent there usually die in a queue.
3. Send a short pitch: who you are, why you use MINISO, and what you would make. Our pitch email template writes one in your voice, and this guide covers what to say.

Does MINISO have an ambassador program?

Not one we have found. Pitch the team directly. Most brands without a public program still gift product to creators they like.