On

Does On send PR to small influencers?

Clothing brands gift and pay small creators all the time, usually through a seeding list run by one or two people on the marketing team. On has 1 person who handles PR, gifting and influencer marketing, listed above. That is who decides what goes out.

How to get on On's PR list

1. Follow On on social and post with their product if you already own it. Brands check your feed before they reply.
2. Pick one person above and reveal their email. Skip the info@ inbox; PR requests sent there usually die in a queue.
3. Send a short pitch: who you are, why you use On, and what you would make. Our pitch email template writes one in your voice, and this guide covers what to say.

Does On have an ambassador program?

Yes. On runs an ambassador program. Apply through the link above, then pitch the person who runs it so your application is not just a form in a queue.