H&M

Does H&M send PR to small influencers?

Clothing brands gift and pay small creators all the time, usually through a seeding list run by one or two people on the marketing team. H&M has 2 people who handle PR, gifting and influencer marketing, listed above. Those are the people who decide what goes out.

How to get on H&M's PR list

1. Follow H&M on social and post with their product if you already own it. Brands check your feed before they reply.
2. Pick one person above and reveal their email. Skip the info@ inbox; PR requests sent there usually die in a queue.
3. Send a short pitch: who you are, why you use H&M, and what you would make. Our pitch email template writes one in your voice, and this guide covers what to say.

Does H&M have an ambassador program?

Not one we have found. Pitch the team directly. Most brands without a public program still gift product to creators they like.