Baby & Kids Brands That Send PR Packages to Small Influencers
Baby and kids brands love parent creators of every size, because the content they need is everyday life: the stroller on a real walk, the toy in a real living room, the snack in a real lunchbox. The brands below gift small creators for honest everyday content and rarely care about follower count.
Every brand links to the person who runs its gifting. Say your kids' ages, link a day-in-the-life, and write the email with the pitch email template.
What baby and kids brands look for
Ages and stages. A brand making products for newborns wants a creator with a newborn; a toy brand for toddlers wants toddlers. Say your children's ages in the first line, say what you already use from the category, and ask for the product that fits now. Then show the brand how your family appears in your content, whatever your choices are about faces on camera; many parent creators film hands and backs of heads and brands are used to it.
How to pitch a baby brand
Subject: your handle and the product. Body: ages, why the product fits your stage, one link, the content you will make, your handle. Send it to the influencer contact on the brand's page and follow the how to email brands for PR guide for the follow-up.
Baby & Kids PR questions, answered
Do baby brands send PR to small influencers?
Yes. Baby and kids brands gift parent creators of every size for honest everyday content. Say your children's ages in the pitch so the brand can send the right stage.
How do I get on a baby brand's PR list?
Pitch the brand's influencer contact with your kids' ages, one day-in-the-life post, the product you want and what you will post. Post it and tag them. The next product follows.
Do I need a media kit to get baby and kids PR?
Not for gifting. Your last nine posts are the media kit: if they show the kind of product you are asking for, that is enough. A one-page kit with your numbers helps once you are asking for paid deals.
Which baby and kids brands have ambassador programs?
Plenty of the brands on this page run affiliate, ambassador or creator programs you can apply to directly. They are collected on the baby and kids ambassador programs page. Apply, then pitch the person who runs the program so your application has a face on it.
How long does a baby and kids brand take to reply to a PR pitch?
A week is normal, two is not unusual around a launch. One polite follow-up after a week is fine. Three is spam, and the person remembers.